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Never fight for positions!

Very often, both sides of a negotiation take rigid positions to get what they want, and as we said earlier, in a negotiation, fighting is not the most productive thing to do.

The reasons why both parties want something are often unclear. It is the why of the other's position that you must discover first if you want to find alternative solutions to satisfy them.

So when the other party asks for something, the smartest thing to do is to ask why they wants it so badly, what they plans to do with it, and how.

By understanding their interest, you may be able to think of other ways to help them achieve their real goal, while reserving the benefit of the disputed item for yourself.

So remember! Never fight for positions! Always understand first the other party's underlying interests in order to be able to find creative solutions to unblock a situation.

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