Productive Sales Coaching in the Field

  2-day in-company sales training

Field coaching is one of the most motivating tasks of a sales team manager. It is also the most effective and efficient way to ensure a high return on investment for the sales training provided to them. "Saying" is neither sufficient nor effective with salespeople who are just beginning to know and are still making mistakes...

Objectives
  • Learn the effective techniques of sales coaching before, during and after a joint customer visits,
  • Adopt the right behaviour during joint visits,
  • Know how to build and execute an effective coaching plan, ensuring the development of the salesperson's skills and sales results.


Participants
  • Sales Managers
  • Sales Coaches
  • 12 participants max.

Prerequisites
  • Mastery of sales techniques

Programme
The impact of coaching on sales results
  • What the research says...
  • What salespeople say

The different types of accompanied visits

  • The different types of joint visits
  • Advantages and disadvantages of each
  • The type of support that brings results

The keys to the salesperson's commercial performance

  • The sales techniques that the salesperson must master
  • ...and that the supervisor & coach must know how to teach

Coaching sales techniques in the field

  • Knowing how to make people aware, not just 'tell' them
  • Make people want to change and succeed differently
  • How to do it before, during and after joint visits
  • Build and execute an effective coaching plan that ensures the development of the salesperson's skills and results

Methodology
  • Role-playing to make each person aware of his or her practices that need to be improved
  • Inductive facilitation to encourage active participation
  • Individual coaching during the training
  • Personal action plan

Let's talk about training